Play Out wants to redefine femininity.
For its latest campaign, Play Out underwear, which bills itself as the first gender neutral underwear, wanted to highlight the beauty of three breast cancer survivors.
Nomi Ellensen
Their aim? Challenge normative assumptions of gender presentation, femininity and what it means to be “sexy.”
According to a study from Memorial Sloan Kettering Cancer Center, around 58 percent of all breast cancer survivors opt not to have breast reconstruction surgery.
Nomi Ellensen
The first series of shots paired androgynous model Rain Dove with breast cancer survivor Melanie Testa.
Nomi Ellenson
The second shoot pairs survivors Jodi Jaecks and Emily Jensen.
Candace Doyle
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