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His name was Allan. He was killed to emphasize how people hypocritically only care about “cute” animals, the Radio24syv station said, but some listeners have called for a boycott.

Radio24syv, a Danish public service radio station, has sparked huge criticism after one of its presenters killed a rabbit live on air on Monday morning to make a statement about animal rights.

Radio24syv, a Danish public service radio station, has sparked huge criticism after one of its presenters killed a rabbit live on air on Monday morning to make a statement about animal rights.

A picture of the rabbit posted on Radio24syv's Facebook page.

Facebook: Radio24syv

Here's a video of Asger Juhl, the presenter, and Allan, the nine-week-old rabbit, that the station posted online beforehand.

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Facebook: video.php

Juhl clubbed the rabbit with a bicycle pump and later made a meal out of it, the station's chief executive confirmed in this interview with Sky News on Tuesday. Radio24syv posted this video on Monday, which seems to show the rabbit being cooked.

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Facebook: video.php

Several listeners said the rabbit was killed merely as a stunt to get ratings. Some said they would boycott the station or called for Juhl to be fired.

Several listeners said the rabbit was killed merely as a stunt to get ratings. Some said they would boycott the station or called for Juhl to be fired.

Facebook / Via Facebook: Radio24syv


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